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Men To Watch 2024 honoree Harouna Cherif



Harouna CHERIF is an accomplished African business consultant based in the UK, with over a decade of experience dedicated to helping businesses navigate the complexities of the African market. His deep understanding of Sub-Saharan Africa, along with his fluency in multiple languages, including English, French, Lingala, Mandingo, Malinke, and Swahili, enables him to build meaningful connections across diverse communities.


Harouna CHERIF is passionate about connecting Western businesses to Africa, focusing on key sectors such as mining, agriculture, pharmaceuticals, and energy. He believes in the power of building relationships with government officials to facilitate market expansion and create opportunities for growth.


In addition to his professional pursuits, Harouna CHERIF enjoys reading and going to the gym, finding inspiration in both personal development and health. He is committed to helping others succeed and aims to be a leader in his field, particularly in helping global businesses enter Africa. CHERIF is currently involved in projects related to alternative energy solutions for African homes and businesses, emphasising sustainable investment opportunities. His dedication to improving the business landscape in Africa reflects his broader mission to support businesses and entrepreneurs in overcoming challenges in entering African markets.

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