James Penny is a distinguished leader in the spirits industry, known for his strategic vision and innovative approach to the world of fine bourbon. As Vice President of 2 Cents Inc, home of the award winning The IX Bourbon, James has played a pivotal role in elevating the brand to new heights, establishing it as a leading name in the premium spirits market.
James is actively involved in community service initiatives and charitable causes, such as being a member of Alpha Phi Alpha, Fraternity, Inc, and serving on the board for Change Today, Change Tomorrow. Demonstrating his commitment to making a positive impact beyond the world of bourbon, James has led or served in volunteer projects that include non-partisan voter registration campaigns, tutoring in local elementary schools, youth mentorship, and the Martin Luther King Jr. Day of Service.
As an entrepreneur, James is also the owner of The Elevator Executive, a consultancy firm specializing in executive coaching, leadership development, and strategic business advisory services. James founded the company with a mission to empower business leaders and executives to reach new heights in their careers, much like the seamless ascension of an elevator.
James is also Senior Project Manager at Designed Conveyor Systems, LLC (DCS), where his expertise in budget management, fiscal planning, and change management have fueled his delivery of exceptional results on multi-million dollar projects. DCS is a systems integrator with over 40 years of experience crafting custom material handling and e-commerce solutions for major clients in multiple industries. With over a decade of experience in project management, James routinely oversees large-scale initiatives from conception to completion, ensuring project delivery that is timely, within budget, and at the highest quality exceeding customer expectations.
In his free time, James enjoys spending quality time with his family, being a girl dad, and having meaningful conversations about enhancing the quality of life on Earth for all.