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Women To Watch 2024 honoree Brittany Penny



Brittany Penny is an innovative entrepreneur, passionate bourbon enthusiast, and the esteemed Founder & CEO of 2 Cents Inc, the visionary company behind the exquisite IX Bourbon Whiskey. Born and raised in the heart of bourbon country, Louisville, Kentucky, Brittany's deep appreciation for the rich heritage and craftsmanship of bourbon led her to establish a brand that embodies the spirit of her beloved hometown.


Despite the challenges posed by the pandemic and becoming a new mother, Brittany, alongside her husband, James Penny, audaciously launched 2 Cents Inc in September 2020, driven by a resolute determination to share their love for bourbon with the world. With a keen understanding of the power of digital marketing and social media, she leveraged her MBA in digital marketing to carve a unique path for her company within the industry.


In April 2021, the culmination of Brittany's unwavering dedication and meticulous attention to detail resulted in the highly anticipated debut of The IX Bourbon Whiskey. This exceptional spirit, crafted with the finest ingredients and expertly aged, captivated bourbon enthusiasts and connoisseurs alike. What sets The IX Bourbon Whiskey apart was not only its alluring aroma but also the remarkable bourbon tasting experience that Brittany meticulously curated, inviting consumers to embark on a sensory journey that showcased the depth and complexity of her product.


As the Founder & CEO of 2 Cents Inc, Brittany Penny has proven herself to be an astute leader and visionary, guiding her company with passion, ingenuity, and a relentless pursuit of excellence. With her unwavering commitment to quality, she has garnered recognition and acclaim for The IX Bourbon Whiskey being award a 2021 Gold Medal in the John Barleycorn Awards, positioning her brand as a formidable player in the bourbon industry.


As a trailblazer in an industry historically dominated by tradition, Brittany shattered barriers and made history as the first African American woman CEO of a bourbon brand in Kentucky. Her groundbreaking achievement not only paves the way for future generations to follow in her footsteps but also highlights the importance of diversity and inclusivity in the world of bourbon whiskey.


Brittany's unwavering dedication to her craft, coupled with her indomitable entrepreneurial

spirit, continues to drive her forward. She remains committed to pushing the boundaries of

innovation, crafting exceptional spirits, and revolutionizing the bourbon landscape. Through her remarkable journey, Brittany Penny has become an inspirational figure in the world of bourbon, leaving an indelible mark on the industry and inspiring future generations of bourbon

enthusiasts and entrepreneurs.


Visit www.2centsinc.com and follow @2centsinc on Facebook, Instagram, & Linkedin

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